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Get an ‘A’ on your Business Report

Posted by on 6:02 PM in Strategy | 0 comments

Get an ‘A’ on your Business Report

The definition of insanity is to keep doing the same thing and expect a different result. So any wisdom on the side of sanity means that when you venture into a new marketing strategy you want it to show up on your Business Report. Striding into the arena of social media should also generate a positive and noticeable change in attaining the goals that show up on your Business Report. After all if you can’t sell more widgets by dancing naked on YouTube and posting it on Facebook why did we do it in the first place?  For some businesses...

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Develop a Culture of Change

Posted by on 5:29 PM in Strategy | 0 comments

Develop a Culture of Change

Stagnation is a disease for business. If you asked your staff would they tell you your business has a culture of change ready for the future? There is not doubt that many business can easily recognise a growth cycle that starts with an idea, quickly becomes growth and then absorbs the impact by settling. With a well managed business this cycle becomes a regular anticipated culture of change that brings with it fresh ideas, new staff and contributors and an understanding of slower periods in the business life. What is the hidden danger in this...

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Listen First then Wait in Social Media

Posted by on 5:56 PM in Social Media | 0 comments

Listen First then Wait in Social Media

One of the hardest lessons for any early user of social media is to listen. We’re so trained to provide rapid fire messages that are designed to keep the consumer fixated on our brand that we forget to listen to what the market wants. Take a deep breath and listen first then wait. In Social Media this is what gets results because it builds relationship. As marketeers we’ve spent thousands of dollars on understanding our customers. We’ve run focus groups, surveys and asked clients to fill in feedback forms. Not only has this cost us...

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Going in Google Circles

Posted by on 6:57 PM in Google+ | 0 comments

Going in Google Circles

How can you be a late starter and still have attracted the millions of users that are a part of Google+? The quiet achiever of social networks is growing and being supported by groups of users who feel their privacy hasn’t been respected. The primary growth of Google+ has come as Google encourages users of its other services like Gmail and YouTube to share their profile, life and Google related media in their own social media network. One of the primary benefits of the Google+ system is its ‘circles’. The Google circles system allows a user...

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Can LinkedIn Connect my Business

Posted by on 5:41 PM in LinkedIn | 0 comments

Can LinkedIn Connect my Business

While many business operators focus their time on the business and see ‘playing’ on social media as a waste of time, they have still recognised the value in nurturing their business networks. So the question is often asked after receiving email invite after invite; Can LinkedIn Connect my Business? As the medium for communication becomes social networks, business leaders and entrepreneurs realise that standing still and not engaging in social media is a recipe for decay. Now as CEOs become more familiar with how to present their personal...

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Social Media Transparency

Posted by on 6:04 PM in Social Media | 0 comments

Social Media Transparency

Across the world’s business community there have been a number of marketing mistakes that can all lead back to one word; “Transparency”. Social Media Transparency is a vital skill for business owners to acquire and understand. With the internet’s viral ability to share good and bad information at high speed, customers have become more demanding for accountable management. Some businesses have used this hunger to their advantage by taking customers behind the scenes of their business while others have tried the old “neither confirm nor deny”...

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Business Fairy Tales

Posted by on 5:35 PM in Strategy | 0 comments

Business Fairy Tales

Have you been brave enough to put your business under the microscope lately? If not you may have fallen asleep reading your own business fairy tales. When you start off either creating a business or in new ownership you feel you’re being honest with yourself as you try new ideas and give yourself grace to ‘work on it’. Later as you settle into the day to day grind you may not notice the wearing away of creativity and sometimes the shades coming down on your ability to reflect on progress. Before the journey of your business hits a crossroads...

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Facebook Friends in the Business Playground

Posted by on 6:11 PM in Facebook | 0 comments

Facebook Friends in the Business Playground

Is Facebook the place to play for a business and can your business make Friends in the Facebook Playground? Many business owners see Facebook as a distraction and lose sight of the fact that their consumer base is actively communicating about life and brands in this social media space. By intent or social osmosis, the decision making consumer is picking up on brand recommendations in Social Media. Let’s look at some of the principles a Business can consider and employ as it engages with Facebook Friends. Facebook would be considered the...

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The Twitter Effect

Posted by on 6:08 PM in Twitter | 0 comments

The Twitter Effect

Just when you thought Twitter was the noise young giggling girls made or the chatter of sparrows at 6am we discover it’s a social network. Twitter is known as a micro-blogging system. With 140 character ‘tweets’ information on sports and financial news results are being distributed, company help-desks are being run, and consumers are able to talk to politicians, celebrities and friends around the world through this social media. Ask the average Egyptian about the power of the Twitter effect and you will hear of the communication underground...

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The Flag, The Spy and The Resistance

Posted by on 5:31 PM in Marketing, Strategy | 0 comments

The Flag, The Spy and The Resistance

If your business is due for a marketing review, or you don’t have a marketing plan then the story of The Flag, The Spy and The Resistance might be the framework you’re looking for. Some business owners know they need to advertise but don’t have the time or inclination. When the salesperson calls with a special to advertise here or there they grab it. They say ‘yes’ not because it fits the marketing plan but because they feel they should be doing something and after all it’s at a price that’s hard to pass up. Now they have to throw together...

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