Many businesses rely on the ‘flying mud’ approach to marketing. “If I throw enough mud at the wall some of it will stick”. Today with our community made up of fine niche groups with different interests, resources and life goals a business needs to define its market and speak the language. Imagine living in Japan and getting upset that the locals can’t read your English ad in the local paper. If we want to sell locally we need to know the local language. It’s not just about what we say it’s about how your message is understood.
Every business has a dream. From small beginnings we hope to see how our service or product grows, adapts and becomes a vital part of our customer’s experience. Whether it be the essentials of life in food, clothing and household services or the dreams and leisure expressions of life in travel, entertainment and electronics, we hope to experience the joy of business success.
For some businesses it is all about serving a need in their community. For others the conquest is to sell their product above all competitors. The goal is to be number one in the market. The key component for success in today’s environment is the marketing ingredient. Once a business has refined its service or product including the delivery and administration infrastructure that supports it they need to communicate the business to its target market.
Andryl will help define a Digital Marketing Strategy that connects you to your customers using these key areas;
- Your BRAND
- Your MESSAGE
- Your AUDIENCE
- Your PRODUCT
- Your PITCH
- Your RESULTS