Pinterest is a unique social network that has a strong following amongst female users. In its simplest form Pinterest is a virtual scrapbook shared online. Images and in the future other forms of media can be ‘pinned’ to your Pinterest wall for followers to view and comment on.
Some users of Pinterest use it as a research tool allowing them to collect images or visual records of particular subjects. These topical collections often attract their own fan clubs with everything from dress design to movie posters.
For the marketing professional Pinterest offers the opportunity for engagement with customers and supporters. Advocates use Pinterest to show their colours by creating pin boards of their favourite brands. Scavenger hunt style competitions create enthusiasm amongst supporters and garner brand awareness amongst the followers of the Pinterest user. The sky is the limit in using Pinterest to build a visual community for your business and its brand.