While many businesses are moving their focus to digital communications the danger is in having all your eggs in one basket when traditional communications like Direct Mail are still getting results.
Andryl sees that to be effective in Direct Mail you need to stand out from the crowd. That can come down to two ingredients. Firstly make your mail valuable. Everyone loves a birthday present that arrives in the mail. No one leaves an envelope unopened if they believe its the tickets to the movies they won last week.
Once your mail is opened its all about great content and a clear call to action. We help you write great content and ensure the call to action works in with your communications channels so the customer has an easy path to your door.
If you feel you are dealing with donor fatigue or negative customer feedback then let Andryl come in and give you a fresh approach to Direct Mail strategy.