Digital Strategy That Grows Business


Google StrategyGoogle is a vital part of your Digital Marketing Strategy. The problem for many businesses is knowing which Google services are right for their needs. Some are near to free with a little effort while other advertising services from Google can be expensive if they’re not getting results. So how do we get the best out of the millions of daily Google searches that happen online?

One of the key components of a good strategy is SEO (Search Engine Optimisation). This is the indexing system that Google uses to find new content and present it as relevant to the search for a chocolate cake receipe that Mum has just completed. For a number of years people have been using magic formulas to get their website to the top of the search results. These ideas still work but Google is constantly developing their system to reward content that grows the web and is relevant to providing value to the consumer.

At Andryl we can help you understand SEM (Search Engine Marketing) that uses the Google Adwords system. This allows you to buy advertising space amongst the search results to promote your brand. We can also help you review and upgrade your website so that its content is relevant to Google and has you listed amongst Google Maps and Google Places to drive your website traffic higher.