First World Wisdom: The road to monetization is paved with good intentions Like the road to hell, running out of funds is just as treacherous to the business. First World Wisdom warns us we can have great intentions for our content but we need to put in the hard work to make sure our income model is right as well.
Read MoreFirst World Wisdom: Never Judge an App by its Icon This First World Wisdom is a cute change on the old adage of “Don’t judge a book by its cover”. That been said with hundreds of thousands of apps available for users to browse through the use of a brilliantly designed icon that is both attractive and representing the service the app offers does cut...
Read MoreToday I saw a tweet saying that someone had been approached with a Content Partnership deal for their website. I was surprised at the response when they told the person to get lost. I thought they’d missed a real opportunity and it got me thinking about what process the ‘deal’ was evaluated through. Here is what I read as the basic pitch by reading...
Read MoreTalk about the character and type of service or product you provide
Read MoreIf someone looks up your site they generally will be interested in either how much you charge or how you go about producing a quote.
Read More


