Digital Strategy That Grows Business

Posts by apitchford

First World Wisdom: Never Judge an App by its Icon

By on Sep 2, 2013 in Fun Factor, News, Social Media | 0 comments

First World Wisdom: Never Judge an App by its Icon This First World Wisdom is a cute change on the old adage of “Don’t judge a book by its cover”. That been said with hundreds of thousands of apps available for users to browse through the use of a brilliantly designed icon that is both attractive and representing the service the app offers does cut...

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Are Content Partnerships Spam or Leverage?

By on Apr 7, 2013 in Uncategorized | 0 comments

Today I saw a tweet saying that someone had been approached with a Content Partnership deal for their website. I was surprised at the response when they told the person to get lost. I thought they’d missed a real opportunity and it got me thinking about what process the ‘deal’ was evaluated through. Here is what I read as the basic pitch by reading...

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