Digital Strategy That Grows Business

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Are Content Partnerships Spam or Leverage?

By on Apr 7, 2013 in Uncategorized | 0 comments

Today I saw a tweet saying that someone had been approached with a Content Partnership deal for their website. I was surprised at the response when they told the person to get lost. I thought they’d missed a real opportunity and it got me thinking about what process the ‘deal’ was evaluated through. Here is what I read as the basic pitch by reading...

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